According to a study conducted by Google, 4 out of 5 consumers use search engines to find local information, including where to find health care.
This means that if your hospital’s website isn’t utilizing Search Engine Optimization (SEO) properly, your patients can’t find you, in spite of their best efforts.
So, follow these simple SEO tips to help your patients find your health care system:
With improved search-finding for potential patients, hospitals can garner loyalty from the community, increase awareness about locally offered services, and increase hospital revenue by avoiding unnecessary transfers.
Effective SEO helps people within a small radius (e.g. 20 miles) find you. It doesn’t offer much value if people in other states are finding your hospital in their search results, so focus on improving SEO to reach your community.
Creative Marketing Services has been building effective marketing web sites since the very beginning of the internet. And before that, we were designing marketing materials in the print world. Here are some things that set us apart from the crowd and reasons why you should consider us to help you reach your business goals.