Message

There’s a better way to address your e-mails that will help to minimize the spam people receive as a result of their e-mail address being exposed to a lot of people, like in the mailings you send out. What you do is you put all of your recipients’ e-mail addresses in the “BCC” (blind carbon copy) field so that no one will ever see them, then you put your own e-mail address in the “To” field (because you can’t leave it blank or you won’t be able to send the e-mail). 

Some may feel that sharing all of their addressees with each other will be safe because none of them will use the list of addresses in a bad way. But malware can mine addresses from the recipient listed in the e-mail in our inboxes. So if any one of your recipients' computers have this kind of malware on it, then all of the addresses will be known. Or one of your recipients may forward your message to someone else that you don't know.

Or better yet, if you use a service like Mail Chimp, Vertical Response, or Constant Contact to send out a periodic e-mail newsletter, you can use their e-mail broadcast function to send out a one-time e-mail blast to an e-mail list without exposing anyone's e-mail address to the rest of the list. In my opinion, Mail Chimp is the best choice, and it's free for the most common needs.

As far as WordPress goes, it’s a great blogging web site platform; it’s easy to set up and maintain. It’s our first choice for most situations (for some more complex or specialized needs we are using and recommending Joomla or Drupal). Blogs are great for providing fodder for the search engines and for providing social media marketing opportunities. However, blogs work best when these marketing goals are not the primary purpose for blogging. Because when someone has a message they want to get out there, and a commitment to stick with it, then they will regularly create quality content for a niche audience and, as a by-product, it will accomplish the marketing goals as well. When people get the priorities reversed, they often don’t stick with it long, or they produce content that seems manufactured and doesn’t produce results anyway, or even backfires. So one should count the cost before beginning—the cost in time to set up the WordPress site (or money if you hire someone to do it) and the cost in commitment to regularly write new articles (the hosting cost with GoDaddy is negligible).

It’s very simple to set up a simple blogging site yourself. But if you want help, we have three price levels:

WordPress Default Template – $1,500

We would pour the content from your existing web site into a default WordPress template. It would have the look of one of the free WordPress templates with the content from your existing site, plus all of the blogging features. We would also need to configure a couple of plugins to accommodate the features of your existing site, like the rotating testimonials and the image galleries.

WordPress Paid Template – $2,000

We would purchase and configure a custom-designed template of your choosing (we can recommend some that we like) and set it up with content (like the first level). 

Custom WordPress Web site – $2,500 

We would design your WordPress template from scratch to give your site a unique look.

If you want to do it yourself, I’d be happy to help get you started. Feel free to call me for free advice.

WordPress Setup Only – $500 

Some people are just not technically inclined, so if you just need us to set up a new WordPress site for you and make it ready for you to start entering content from scratch, we are happy to do that for you.

While you’re fine-tuning your message, consider creating a "Why Us?" page. This is a key page, as it is where you lay out the argument or rationale for using your services over doing it without you or using your competition. If you can’t make a sound and compelling argument here, how can you expect your prospective clients to come to the conclusion that they should use your services?

We recommend going through the process outlined in the book, Creating Competitive Advantage by Jaynie L. Smith. This exercise will no doubt help you communicate this rationale more clearly and concisely verbally every time you interact with clients and prospective clients, as well as provide you with the rationale for using your services to present on your Why Us? page.