While you’re fine-tuning your message, consider creating a "Why Us?" page. This is a key page, as it is where you lay out the argument or rationale for using your services over doing it without you or using your competition. If you can’t make a sound and compelling argument here, how can you expect your prospective clients to come to the conclusion that they should use your services?
We recommend going through the process outlined in the book, Creating Competitive Advantage by Jaynie L. Smith. This exercise will no doubt help you communicate this rationale more clearly and concisely verbally every time you interact with clients and prospective clients, as well as provide you with the rationale for using your services to present on your Why Us? page.
Here's the part where we tell you that we design mobile-first, responsive, adaptive, user-oriented, WordPress, Joomla!, Drupal, content management systems, e‑commerce, search engine optimized (SEO) web sites. Of course we do! And we do it as good as anyone and cheaper than most. But that's not what we're about. We're about taking the care and having the know-how to make sure your web site is doing everything possible to achieve your business goals.
"People want twice as much for half the price!" But who can blame them! Fortunately there have been so many advances in web technology that people get a big bang for their buck. But that's across the board—any web development business that has kept up with the many advances will give you that advantage over history. But what's our advantage over our competitors? We don't do it by skimping, cutting corners, or front-loading the bargains just to take your money later. We take the exact opposite approach:
Look at our work! We are relentless at making sure your site communicates and stays geared toward your business goals. Our designers are top-notch to make your design soar. And we've got the tech down flat—if it can be done, we'll do it and do it right.
Your social analytics can give you an indication of when your audience is engaging with your content, and there are tons of blog posts out there offering you sound advice on when you should post your content on social media. But it’s not enough to just know when your visitors are online, but when they’re engaging online (i.e. clicking, sharing, emailing, and even printing).